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Live Chat Software – Optimize Your Marketing Campaigns With LivePerson

LivePerson is web-based live chat software that helps small-to-midsized businesses boost online sales and customer satisfaction and reduce operating costs.

More importantly, it can increase the chances your business will succeed by providing you a thorough understanding of your market and your marketing campaigns.

LivePerson Marketing & Research Features

LivePerson can increase your online sales and improve your customer service with proactive chat and live help. It can even handle email management and help you talk directly with a visitor through click-to-talk.

However, LivePerson also gives you real-time demographic information about your visitors and the keyword phrases and/or referring sites that drove them to your site.

LivePerson’s Campaign Viewer lets you monitor your website visitors in real-time from a sales-centric or content optimization point-of-view but also from a marketer’s perspective.

Campaign Viewer provides real-time insight into which marketing campaigns are driving those visitors currently browsing on your site.

Visitors are initially grouped by the campaign that brought them to your site.

For example, some visitors go through search engines like Google. Campaigns on Google can include organic (also known as natural) keyword search or paid search (also known as CPC or Cost-Per-Click via Google AdWords).

Campaign Viewer provides the following details:

  • Campaign Medium – paid search engine, natural keyword results (organic), email campaign, etc. that brought in the visitor
  • Campaign Source – the visitor’s origin, including CPC providers like Google or the referring URL of the source website
  • Search Keywords – the keywords that the visitor used to find your website, including the CPC provider for CPC campaigns
  • Creative – description of the version of the ad your visitor clicked on
  • Name – the name of the particular promotion that lured the visitor to you

Meanwhile, LivePerson’s LiveAnalytics helps you analyze which campaigns, and the visitors they bring in, are best suited to your site.

Using this information, you can prioritize who your best prospects are and engage them accordingly.

You can efficiently and effectively optimize your marketing campaigns on the fly.

LivePerson for Product Research & Development

In addition, LivePerson can be used as a solid research tool for your current products and finding which products you might want to add to your inventory. This includes complementary products and accessories you can cross-sell and up-sell to your visitors.

By using LiveKeyword, you can track the keywords your visitors used to find your site. You can then easily identify which products they are looking for on your site. Whether it is in your inventory or not, the correlations you can make from this information is indispensable.

Products and even services (such as warranties) that might not be apparent to you, but are nonetheless important to your customers, can be spotted by evaluating trends. These trends show you what keywords your visitors are using to find you.

As a result, you will make better marketing decisions based on this stealth customer feedback.

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